MB-220T00: Microsoft Dynamics 365 Marketing

MB-920T00: Microsoft Dynamics 365 Fundamentals (ERP)
MB-230T01: Microsoft Dynamics 365 Customer Service

MB-220T00: Microsoft Dynamics 365 Marketing

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

The duration of the program :

Instructor Led : 32 h

Live Online
Instructor Led  : 32 h

Audience Profile

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.

Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.

·         Set up and manage Dynamics 365 Marketing

·         Configure marketing settings

Module 2: Manage segments and lists
This module will review how to create, manage and use segments and subscription centers.

·         Create and manage segments

·         Create and manage subscription centers and lists

Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.

·         Manage forms

·         Manage marketing pages

Module 4: Manage leads, accounts, and contacts
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.

·         Create and manage leads

·         Manage accounts and contacts

Module 5: Manage marketing emails, customer journeys, and real-time marketing
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.

·         Create marketing emails

·         Create customer journeys

·         Manage content, event triggers and journeys in real-time marketing

Module 6: Manage events
This module will review the customer journey creation process.

·         Create an event

·         Create a webinar event

·         Promote and manage events

Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.

·         Create a survey project

·         Create surveys with Dynamics 365 Customer Voice

·         Send Dynamics 365 Customer Voice surveys

Module 8: Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.

·         Evaluate marketing initiatives with analytics

Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate

f you’re a functional consultant, a professional using Microsoft Dynamics 365 Marketing in your organization’s day-to-day business operations, or a developer looking to hone your consulting skills, this certification could help give your career a boost and could enable you to position yourself more effectively for projects and promotions.As a candidate for this certification, you know Dynamics 365 model-driven applications and data-modeling principles, plus you can configure Microsoft Power Platform. You implement marketing initiatives, like campaigns, emails, and customer journeys. You have experience working with an organization’s stakeholders to gather requirements and implement Dynamics 365 Marketing solutions. Additionally, you configure Dynamics 365 Marketing and set up Dynamics 365 organizational security. You even extend Dynamics 365 solutions using Power Platform components, such as Power Automate and Power Apps.

Required Exams : PL-200 & MB-220

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Location Dates Time (UTC+2) Delivery Format Language
Live Online* Σε αναμονή Instructor Led Greek/English

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    last update 15/2/2022 (MB-220T00)